Creative concept and Direction for the M&S X Lionesses campaign.
M&S Christmas campaign and scheme.
Concept creation and Creative Direction for The Sports Edit activewear brands at M&S
Concept creation and Art Direction of M&S menswear campaign
Creative Direction of one of M&S’s favourite own brands.
Using a village like location creating real-life scenes, exploring antiques markets, cafes or shopping with friends. The location isn’t the focus, but highlights the wearability and versatility of the collection.
Creative direction and development of the 2024 ‘Value you can trust’ campaign. A strong 360-degree approach resulted in a significant increase of sales vs plan and LY.
Photography: Simon Emmett
Models: Toma McDonagh, Elissa Burns
Styling: Nathalie Riddle
Hair: Christopher Sweeney
Make-up: Claudine Blythman
Branding proposal for a wholesale brand which is aimed at a slightly younger demographic than Dorothy Perkins.
Branding proposal for a Burton outerwear brand which can be traded through owned channels and those of partners.
Photography: Simon Emmett
Models: James Kakonge, Will Higginson
Styling: Nathalie Riddle
Grooming: Christopher Sweeney
Internal HR publication to help people making the most of themselves both in and out of work.
Photography: Simon Emmett
Models: Toma McDonagh, Daisy Jelly
Styling: Nathalie Riddle
Hair: Christopher Sweeney
Make-up: Claudine Blythman
Photography: Simon Emmett
Models: Maria Crittell, Alex Moxham
Styling: Nathalie Riddle
Hair: Christopher Sweeney
Make-up: Claudine Blythman
Design of a Black Friday campaign covering both digital & retail channels. Focus on key messaging by using strong photography & clear language.
Tailoring ‘how to wear’ guide to showcase different ways of styling. Published as leaflet and online editorial.
Design of the Christmas scheme for Dorothy Perkins & Burton. Different designs proposed for main stores & top stores.
Spring brings about an opportunity to reach a new audience. To establish Burton as ‘the’ destination for grooms and groomsmen, as they move away from traditional formal hire and look to the high street for modern tailoring to fit their mood.
Photography: Jonny Storey
Model: Sam Way
Styling: Richard Pierce
Grooming: Jonothan Malone
Online feature showcasing the MB AW20 collection. MB is a Burton leisurewear brand with a street look & feel.
Photography: Jonny Storey
Model: Danny Blake
Styling: Edward Frith
Grooming: Jonothan Malone
Co-Art Director on Spring 2020 shoot for Dorothy Perkins & Burton. Location Mexico City.
Art Director: Anthony Cassidy
Photography: Mei Tao
Models: Louise Mikklesen, Kailey Hsu, Arthur Kulkov, Malik Lindo
Styling: Nathalie Riddle
Hair & Grooming: Christopher Sweeney
Design of gift cards & carriers to be sold in-store & online. The carriers have generic and themed designs to suit all occasions.
Packaging design for Italian culinary gift range.
Packaging design for Asian culinary gift range.
Dorothy Perkins’s seasonal campaign focussing on 10 wearable on-trend pieces to brighten up your wardrobe. Campaign: in-store, online & magazine insert in Grazia & Look.
A new environment for the in-store denim department, updating the photographic and graphic elements. Shoot direction: light clean background, creating movement.
