Creative concept and Direction for the M&S X Lionesses campaign.
The concept is to hero the players on and off the pitch - to showcase their personas in football - and in fashion.

This creative approach provides the opportunity to style them in ways that our customer isn't used to seeing, to really make an impact.

By pairing this with their traditional footballer' personality, we created a really striking 360 campaign that celebrates the players as gamechangers on the pitch and off the pitch.